Trueness changing the face of beauty

Trueness is defined as the quality of being true; reality; genuineness; faithfulness; sincerity; exactness; truth, truly authentic. At True Touch Collections it’s our hope that the Trueness brands embodies these attributes that reflects our character to provide a clean and natural premium personal care product line. Truness is the revolutionary brand created to challenge  the current status quo of who and what defines beauty. With our solidified purpose to provide all natural plant base personal care solutions, True Touch Collections in 2019 would set out on a journey to create a brand that would represent the pulse and culture of our generation.  Formulating with natural blends of plant based ingredients that are naturally sourced to create an all-natural category of hair and skin products in the form of shampoos, conditioners, cleansers and moisturizing creams. Trueness rinses cleaner than soap, absent of any residue free of probates, gluten and other harmful toxins that have plagued our industry in the past. Our premium personal care products leave hair, skin and body clean, nourished and smooth.

For the past three years we have made strides to not only effect change in the lab but also in our communities, making it our responsibility to go far and beyond our products to create change by playing an active role in eliminating the false narratives that plague our industry with the out dated misconception that beauty is only skin deep.  Truness brands have accepted its calling to help reshape and reinforce positive views and to elevate our awareness to create positive influential impact on the personal care and beauty industries and how they are perceived.  One’s own inner beauty should be an unparalleled celebration of life, not a source of anxiety but a source of strength and confidence.  Beauty is not defined by shape, size or color – it’s authentic and unique.. We invite all women and men or anyone who wishes to experience beauty on their own terms by engaging them with products that deliver superior care.

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